Marketing

Your Personal Brand: Building a Versatile Career in Marketing

The best brands speak for themselves. They grab your attention. They move you. And they’re instantly identifiable. Just Do It. The Breakfast of Champions. A Diamond is Forever.

They all tell a story. And they all sell a product. That’s what Marketing does. And that’s what a Marketing student at Golden West College learns how to do.

In the world of business, Marketing plays the crucial role of connecting a company’s services and products to paying customers. Because marketing, sales and customer service plays a role in every type of organization, GWC marketing majors find themselves in-demand in every industry, and well-prepared for any job that requires an understanding of business.

According to Dr. Philip Kotler, author of more than 60 books on the topic, Marketing is “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.” Golden West College’s curriculum balances the art and science of Marketing, producing well-rounded grads with a broad foundation of career-relevant skills.

Marketing majors learn how to manage a company’s marketing resources, how to conduct market research, and how to leverage technology and messaging to develop well-informed marketing strategies. Meanwhile, students learn what it takes to create the kind of emotional and engaging messaging that turns potential customers into paying customers.

Whether you see yourself as a sales superstar or a messaging maven, a Future Built degree in marketing will give you the preparation you need to succeed – anywhere that business are trying to turn a profit. And in case you’re wondering… that’s basically everywhere.

Program Details

Marketing Degrees & Certificates

Golden West College’s Marketing program offers a professional and practical pathway to an exciting career in Marketing in a variety of entrepreneurial and corporate business settings. Currently, GWC offers an Associate in Arts degree (AA) and a Certificate:

  • Marketing – Associate in Arts (AA) Degree:
    Students learn how to practically apply the latest marketing techniques while developing in-demand business and professional skills, applicable across a wide variety of industries.
  • Marketing – Certificate of Achievement:
    Students in the Certificate program learn the basic skills necessary for entry-level careers in sales, marketing and customer service, while preparing themselves for further study in business- and management-related fields.
  • For additional program details, see the Marketing Program Main Page or the Golden West College Catalog.

Why Golden West College?
  • GWC’s Principles of Marketing, Retail Management, Internet Marketing & eCommerce, and Market Research for Small Business courses are fully transferable to the CSU system, for those students looking to pursue a Bachelor’s degree in this field.
  • Our knowledgeable and accessible faculty are chosen for their real-world industry experience. This ensures that GWC Marketing students learn the latest in software, technology and industry philosophy.
  • Golden West Cares! GWC is an energetic and welcoming community of learning, committed to supporting your higher education aspirations. Learn more about Golden West College’s student services and support resources by clicking here.
Golden Opportunities in Marketing

Marketing professionals are in demand in every industry. The need for Marketing Research Analysts and Specialists in California is projected to grow at four times the national average for all jobs by 2026, making Marketing Management one of O-NET Online’s “Bright Outlook” Occupations for 2018. Golden West College Marketing program graduates are earning great salaries in these positions and more!

  • Advertising Sales Agent
  • Buyer and Purchasing Agent
  • Entrepreneur
  • Insurance Agent
  • Marketing Manager
  • Marketing Research Analyst
  • Media Buyer
  • Online Merchant
  • Online Search Marketing Strategist
  • Public Relations Specialist
  • Real Estate Agent
  • Retail Sales Manager
  • Sales Agent
Affording the Opportunity

Golden West College is proud to provide excellent-quality Career Education at a low cost. Our goal is to remain accessible to ALL community members seeking to enrich their future.

Tuition: $46 per unit for California residents.

Information on College Service Charge and additional fees available at:
http://www.goldenwestcollege.edu/register/.

Future BUILT Support

Golden West College is committed to providing students with affordable, accessible Career Education pathways, along with responsive staff to assist and guide you on your way!
 

  • Career and Employment Center:
    GWC’s Career Center is a hub for services related to the career development needs of students and the general public. Our friendly staff can assist you in exploring career fields with a comprehensive library of up-to-date, computerized and published resources.
  • Learning Resource Center:
    Featuring facilities and materials for general assistance in math, reading, writing, and more, GWC’s Learning Resource Center is a one-stop destination for student support. Take advantage of tutoring services, computer lab access, library resources, and more!
  • Special Programs:
    Golden West hosts a variety of career-oriented programs and services, including CalWORKS, Cooperative Work Experience (CWE), and many others.
  • Advising and Counseling:
    Make sure you’re in the right classes… and on the right course! GWC’s Planning and Guidance Services cover a broad range of student needs, including degree advising, career counseling, and transfer assistance.
  • Special Programs:
    Golden West College is committed to assisting our underserved and challenged students in any way possible. GWC offers specific resources for DACA students, Former Foster Youth, students requiring Basic Needs Assistance, and more.
Gainful Employment Information

For more information regarding the Marketing program costs and employment outcome averages, click here.

Program Learning Outcomes

Marketing Associate in Arts :

  • Express how the marketing discipline is focused on the practical application of marketing techniques and proper management of a firm’s marketing resources and activities.
  • Describe how effective marketing influences the level, timing, and composition of customer demand in a manner that achieves a company’s objectives.
  • Analyze and leverage market research, marketing strategy, marketing communication techniques, and technology.
  • Define roles and responsibilities related to marketing, sales, and customer service.
  • Develop vital skills for effective business writing and communication that are necessary for successful careers in sales and marketing.

Marketing Certificate of Achievement :

  • Express how the marketing discipline is focused on the practical application of marketing techniques and proper management of a firm’s marketing resources and activities.
  • Describe how effective marketing influences the level, timing, and composition of customer demand in a manner that achieves a company’s objectives.
  • Analyze and leverage market research, marketing strategy, marketing communication techniques, and technology.
  • Define roles and responsibilities related to marketing, sales, and customer service.

  • Develop vital skills for effective business writing and communication that are necessary for successful careers in sales and marketing.

Program Contact

For more information contact:

Average Salary in this Field

$34,611 –
$34,734

Careers in this Field

Entrepreneur
Media Buyer
Online Merchant

Ready to Get Started?

Orange County industry depends on Future BUILT professionals with the next-level knowledge and skills learned in Golden West College’s Career Education programs.
Apply today, and start building your  bolder future!

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I had great professors who genuinely wanted me to succeed. GWC gave me the tools I needed to graduate in Cosmetology, and inspired me to help others too.

Amanda, Cosmetology Program Graduate

Golden West is a genuine place, everyone feels like family here. The professors and counselors have been supportive too, they talk to you and help you with support and guidance.

James, Rustler Football Athlete and Psychology Major

GWC has a great nursing facility, with mannequins and various opportunities to perform simulations. The counseling services, financial assistance and additional scholarship options are also impressive.

Eden, School of Nursing Student

When I first came to Golden West I was unsure of myself and a little overwhelmed. It has since become my second home.

Frankie, History Major

Golden West provides so many opportunities for success, from access to professors and office hours, the free tutoring center and student services, and ways to get involved on campus.

Erin, Liberal Arts and Sciences Major

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